What Can $25 Start? Republic Kindness Experiment Offers an Unexpected Answer
At the beginning of Missouri Good Neighbor Week, I posed a simple question: What can $25 start? Thanks to a $500 grant from Drop Dead Generous and a matching donor, we had $1,000 to find out. The money purchased forty $25 gift cards from local businesses. During Missouri Good Neighbor Week, Sept. 28-Oct. 4, the cards were placed in unexpected locations around Republic: on gas pumps, library tables, in parks, stores, community spaces and other places people encounter during an ordinary day. Each was tucked inside an envelope carrying a simple message: “This is for you, neighbor.” The envelope made it clear that there was no catch and that a $25 gift card was enclosed. But giving away $1,000 was never really the experiment. The question was what happened after someone found an envelope . Recipients were invited to tell us where they found their gift, what $25 meant to them that day, how the unexpected kindness made them feel and, most importantly, whether receivi...