The Problem Isn't Your Communication. It's Your Culture
I think it is time we admit that communication tools rarely fix culture problems. People often assume that if participation is low, the answer is better technology. They need a new website. They need a Facebook page. They need an app. They need a newsletter. They need more followers. They need a better communication strategy. Sometimes that is true. But often the technology is simply revealing what already exists beneath the surface. If a neighborhood's social media page is dominated by complaints, arguments, accusations, and negativity, outsiders quickly learn something about the culture of that group. They learn that joining may not be enjoyable. They learn that volunteering may mean stepping into conflict. They learn that their ideas may be criticized more than celebrated. Every social media page tells a story. The question is: what story are you telling? When prospective members visit your page, do they see neighbors working together? Do they see community events, suc...