Changes in the Use of Words Like Self, Friend and Neighbor Tell a Social Story
When we were living in a low-technology world, we were forced to interact daily with others. Now that we live in a world requiring less dependency on one another, we have to create it. For the last 20 or 30 years, we have been moving toward a world where most people's meaningful interactions were at work. Then we had the pandemic causing people to work virtually more, with large amounts of isolation. Businesses are now creating a frictionless experience (self-checkout, for example), so we must seek friction. This is one of the things we do by committing ourselves to a third place. We say, "I'm going someplace where I'm interacting with others regularly." We see this shift with interactions reflected in our word usage too. Google Ngram can trace the relative use of words over time in books. Looking over the last two centuries, you see we once used the word friend twice as much as self. Now, we're using the word self twice as much as friend. This trend b