Missouri’s rural electric cooperatives have always been rooted in community. Built by neighbors, for neighbors, co-ops are uniquely positioned to bring people together in meaningful ways. That’s why Missouri Good Neighbor Week presents such a natural opportunity. Not just as a marketing moment, but as a chance to reinforce the cooperative difference. Here are a few ideas of how co-ops can turn Missouri Good Neighbor Week into something impactful for both their brand and their members. 1. Tell the Co-op Story Through Real Neighbors Any time of years is a good time to highlight the people behind the meter. Instead of focusing on infrastructure or rates, shift the spotlight to members: Feature short stories of members helping members Share interviews with lineworkers who go above and beyond Highlight multi-generational co-op families These stories work well across social media, newsletters, and local press—and they reinforce the idea that the co-op isn’t ju...