A Town Worth Caring About
Jeff Siegler, author of “Your City is Sick,” doesn’t mince words when he says, “Most people live in a community that isn’t worth caring about, so they don’t.” That stings, but it rings true. Drive through almost any town and you’ll see the evidence: peeling paint, trash in the ditch, half-empty storefronts, and people who no longer show up for the parade or volunteer for the clean-up day. The symptoms of apathy are everywhere, and they quietly erode the spirit of a place. We often think money will fix it. A new employer, another subdivision, or a downtown grant will somehow spark pride again. But apathy isn’t cured with asphalt or incentives. It’s healed through connection, belonging, and beauty. When people know one another, they start to care about one another. That’s why the simplest act of meeting a neighbor, waving at someone you pass every day, or hosting a block gathering matters more than most city-wide plans. Human connection is the foundation of civic pride. Peopl...